The privacy first Demand Side Platform that enables marketers to reach their digital media buying objectives, while protecting consumers’ privacy and retaining ownership of the advertising data.
Our primary targeting criteria is Contextual, enriched by generic device data. The DSP does not need cookies, fingerprints, or any user data to operate. If desired, traditional audience-based targeting can also be activated.
Our AI is connected to the bid stream to evaluate every impression on a pre-bid basis only on Privacy compliant data. While brands retain full control on the targeting, the AI reaches the target KPIs and dynamically adjusts the bid to increase the win-rate of high-quality impressions.
We employ advanced heuristic on a pre-bid basis to exclude fraudulent inventory. The filter ensures that the impression is delivered to a real human via the most efficient and secure supply chain. We never bid on resold or dark-pooled inventory to eliminate hidden third-party fees.
Our DSP is directly connected to all major SSPs and largest publishers to maximize working media. We apply a single tech fee, with no hidden third-party cost along the supply chain, and provide full cost transparency.
All data belong to the advertiser, and we provide access to real-time and consolidated reports (via UI and API), log-level data, AI decisions logs, and inventory quality logs. Upon request, our client service team can build custom dashboards.
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