ALgoritham

AIDEM DSP

AIDEM DSP is a privacy-centric Demand Side Platform that enables marketers to reach their digital media buying objectives, while protecting consumers’ privacy and retaining ownership of the advertising data.

We built a targeting AI that operates on a purely semantic basis to find the best possible placements without relying on IDs, personal, first, or third-party data, delivering a significant uplift in performance across any measurable KPIs. This state-of-the-art marketing solution also allows you to maintain control of your brand and advertising data.

What are the advantages
of AIDEM DSP?

Privacy

Our primary targeting criteria is Contextual, enriched by generic device data. The DSP does not need cookies, fingerprints, or any user data to operate. If desired, traditional audience-based targeting can also be activated.

Performance

Our AI is connected to the bid stream to evaluate every impression on a pre-bid basis only on Privacy compliant data. While brands retain full control on the targeting, the AI reaches the target KPIs and dynamically adjusts the bid to increase the win-rate of high-quality impressions.

Inventory Quality

We employ advanced heuristic on a pre-bid basis to exclude fraudulent inventory. The filter ensures that the impression is delivered to a real human via the most efficient and secure supply chain. We never bid on resold or dark-pooled inventory to eliminate hidden third-party fees.

Fee Transparency

Our DSP is directly connected to all major SSPs and largest publishers to maximize working media. We apply a single tech fee, with no hidden third-party cost along the supply chain, and provide full cost transparency.

Data Transparency

All data belong to the advertiser, and we provide access to real-time and consolidated reports (via UI and API), log-level data, AI decisions logs, and inventory quality logs. Upon request, our client service team can build custom dashboards.

Technical specs

Inventory
type
  • Display
  • Video
  • Premium CTV
Country
Availability
  • US
  • UK
  • Europe
Anti Fraud
Features
  • Real time IP reputation
  • Prebid evaluation
  • Postbid verification
Inventory Quality
Features
  • Supply Path integrity
  • Dark pooling exclusion
  • MFA exclusion
ALgoritham

AIDEM Algorithm

The AIDEM Algorithm was built to replace and surpass all embedded media platform algorithms that are optimized for the success of the platforms instead of marketers like you. AIDEM Algorithm is a privacy centric Optimization Technology that can be activated as a plugin to your existing media platforms. AIDEM Algorithm enables brands to reach digital media buying objectives in a Cookie-Free world. Thanks to AIDEM you will have access to:

Algorithm features

Automation

Our technology takes care of the entire campaign lifecycle from setup to continuous monitoring and optimization, freeing time to think about strategic and creative aspects of your digital advertising.

Realtime data-driven approach

The algorithm is a secret partner that works non-stop, doesn’t get sick and takes no holidays. Every 60” automated technology collects all performance data and makes targeting decision to further increase the results.

Unbiased budget allocation

Our algorithm works exclusively for you, and can allocate budget across channels, platforms and campaigns to maximise your results. The embedded algorithms of media platforms have a completely different objective: getting as much money out of the advertiser's pockets.

Quick & Easy Integration

We have built the smoothest, non-invasive technology that can be fully integrated into your Ad account with only a couple of clicks. All major existing reporting tools are natively integrated with our algorithm.

Native integration with advertising tools you use

Video

AIDEM can be integrated to other Digital Marketing Platforms upon request.

Analytics

Google Analytics
Adobe Analytics
AdForm
Google Campaign Manager
Big Commerce
HubSpot
Shopify

Country Availability

US, UK, Europe

Languages

English, French, German, Spanish, Italian, Portuguese, Japanese, Korean, Arabic, Dutch, Flemish.

Success stories from our Partners

AIDEM is a trusted and ideal Partner. They supported us since before the launch of our eCommerce platform, implementing the whole communication and marketing process: set-up and integration with our CRM, custom reporting, planning and delivery of our campaigns. This activity has been crucial for our decision making that determined our whole business strategy, this process led us to overperform our first-year company Goals. As a result, we increased X10 our digital marketing budget YOY and extended our partnership. I would happily recommend AIDEM to any online business.

Nicola Giunchi

CEO, Cambiomarcia

AIDEM has helped find new strategies for our continuous growth in the men's beauty industry. A one-click integration AI, combined with strategic acumen of their team, has increased our ROAS YoY by 200%, while driving 24% more new customers at a 62% lower CPA. Their approach is simple but effective, a hidden secret in the advertising industry.

Kim Mazzilli

Co-Founder, Horace

At first, I was sceptic… but during the trial the AIDEM AI surprised me: as soon as the testing phase started, the CPL, of what we thought were already well optimised campaigns, decreased significantly. The technology and the brilliant team of AIDEM, passionate and competent, are a winning choice for brands that want to achieve new performance heights at a sustainable cost.

Federico Anastasia

Head of Marketing, Linear

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