Build the future of Digital Advertising
Our vision is based on a simple idea: advertising means showing your message to people. If this does not happen, no amount of targeting, data, or budget will help.
Unfortunately, behavioural and cookie targeting has been failing marketeers for years, narrowing brands' reach by forcing them to rely on data that predetermines the customers interests, limiting reach and performance.
Our mission is to rebuild the entire AdTech stack and fast-forward advertising to a Modern Age, where transparency is at the helm of an healthier ecosystem for People, Advertisers, and Publishers.
To create a better future for advertising:
We need to take at heart user Privacy and stop relying on Cookies, Personally Identifiable Information, Audience Data or People Identities in our endeavours.
We need to think outside the box and implement alternative solutions without relying on personal data.
We need to re-invent our targeting strategies while driving business performances.
We need to start leaving the current methodologies of data collection to open our imagination to what else could be used.
We need to open to the possibility of a Sustainable Data Advertising ecosystem that fully safeguards the privacy of the end-users.
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